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Young Professional magazine was developed for a target audience of recent college graduates who are in their first 10 years in a business/professional career. In its two years of publication, the magazine has been fairly successful. Now the publisher is interested in expanding the magazine s advertising base. Potential advertisers continually ask about the demographics and interests of subscribers to Young Professional. To collect this information, the magazine commissioned a survey to develop a profile of its subscribers. The survey results will be used to help the magazine choose articles of interest and provide advertisers with a profile of subscribers. As a new employee of the magazine, you have been asked to help analyze the survey results.
Some of the survey questions follow:
1. What is your age?
2. Are you: Male_________ Female___________
3. Do you plan to make any real estate purchases in the next two years? Yes______ No______
4. What is the approximate total value of financial investments, exclusive of your home, owned by you or members of your household?
5. How many stock/bond/mutual fund transactions have you made in the past year?
6. Do you have broadband access to the Internet at home? Yes______ No______
7. Please indicate your total household income last year.
8. Do you have children? Yes______ No______
The DATAfile named Professional contains the responses to these questions. Table 8.8 shows the portion of the file pertaining to the first fi |
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