main

prev        

Statement of a problem № m1077

        next    

The manufacturer of eComputers, an economy-priced computer, recently completed the design for a new laptop model. eComputer’s top management would like some assistance in pricing the new laptop. Two market research firms were contacted and asked to prepare a pricing strategy. Marketing-Gets-Results tested the new eComputers laptop with 50 randomly selected consumers who indicated they plan to purchase a laptop within the next year. The second marketing research firm, called Marketing-Reaps-Profits, test-marketed the new eComputers laptop with 200 current laptop owners. Which of the marketing research companies’ test results will be more useful? Discuss why.




New search. (Also 1294 free access solutions)

Online calculators