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Businesses, particularly those in the food preparation industry such as General Mills, Kellogg, and Betty Crocker, regularly use coupons as a brand allegiance builder to stimulate their retailing. There is uneasiness that the users of paper coupons are different from the users of e-coupons (coupons disseminated by means of the Internet). One survey recorded the age of each person who redeemed a coupon along with the type (either electronic or paper). The sample of 35 e-coupon users had a mean age of 33.6 years with a standard deviation of 10.9, while a similar sample of 25 traditional paper-coupon clippers had a mean age of 39.5 with a standard deviation of 4.8. Assume the population standard deviations are not the same. Using a significance level of .01, test the hypothesis of no difference in the mean ages of the two groups of coupon clients. |
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