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A maker of energy drinks is considering abandoning can containers and going exclusively to bottles because the sales manager believes customers prefer drinking from bottles. However, the vice president in charge of marketing is not convinced the sales manager is correct.
a. Indicate the data collection method you would use.
b. Indicate what procedures you would follow to apply this technique in this setting.
c. State which level of data measurement applies to the data you would collect. Justify your answer.
d. Are the data qualitative or quantitative? Explain. |
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