Statement of a problem № m1296


1. Does Steve need additional information from Iverstine and Walker? 2. What would you recommend? In 1979, Steve Blake founded Blake Electronics in Long Beach, California, to manufacture resistors, capacitors, inductors, and other electronic components. During the Vietnam War, Steve was a radio operator, and it was during this time that he became proficient at repairing radios and other communications equipment. Steve viewed his 4-year experience with the army with mixed feelings. He hated army life, but this experience gave him the confidence and the initiative to start his own electronics firm. Over the years, Steve kept the business relatively unchanged. By 1992, total annual sales were in excess of $ 2 million. In 1996, Steve’s son, Jim, joined the company after finishing high school and 2 years of courses in electronics at Long Beach Community College. Jim was always aggressive in high school athletics, and he became even more aggressive as general sales manager of Blake Electronics. This aggressiveness bothered Steve, who was more conservative. Jim would make deals to supply companies with electronic components before he bothered to find out if Blake Electronics had the ability or capacity to produce the components. On several occasions this behavior caused the company some embarrassing moments when Blake Electronics was unable to produce the electronic components for companies with which Jim had made deals.

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